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About me 

JOURNALISM,
IDENTITY & MUSIC

Sara Rosati-Laurent Leger Adame 1.jpg
Bio. I am an argentinian-swedish-uruguayan journalist based in Madrid with a rich experience in digital content creation, team management, PR, music and brands. I have been on the front line of national and international journalism for over 10 years: from El País, to elDiario.es, the BBC, Vice, Business Insider or Channel 5 where I have impacted millions of users through my unique storytelling.
 
I have combined my work in media with the exciting challenge of bringing Afrobeats and Latin Urban artists together in the global scene with enormous success. 
 
Growing up between Argentina, Sweden and Spain and having a mixture of cultures and ethnic backgrounds has led me to experience a constant identity journey that had shaped the way I approach my profession.
Resume
BRANDED CONTENT & EVENTS MANAGER

elDiario.es 

March 2020 / Now

  • Content strategy design for brands

  • Production of content in all formats: video, podcast, articles, reports, social media content and specials

  • Production and organization of events

  • Brand integration in editorial content

  • Coordination of a team of 25 professionals

  • Liaison between editorial staff, sales team and clients

  • Definition of editorial style

  • Content distribution strategy: web, social media and paid media
     

EDITORIAL STRATEGYST AND PR

Empawa Africa

June 2018 / Now

  • Mr Eazi's Music editorial guide for Latam and Spain

  • Strategy for the fusion of Afro and Latin styles that led him to win a Latin Grammy

  • PR with media, producers and artists

  • AnR

  • Influencer marketing strategy

  • Bookings and musical events production

  • International team coordination​
     

VIDEOJOURNALIST & REPORTER

El País

July 2016 / March 2020 

  • Video production, recording and editing

  • Social media and distribution strategy

  • Live and breaking news

  • Hosting

  • News and long form writting

  • Online tv shows production

  • Closing and weekends coordination


CONTRIBUTOR

2016 / Now

MASTERS DEGREE IN JOURNALISM

2015 - 2017

Autonomous University of  Madrid, Spain

El País


BRANDED CONTENT MANAGMENT

2021

New York Times School, United States

BACHELORS DEGREE IN JOURNALISM

2009 - 2014

University of Seville, Spain

University of Gaziantep, Turkey

Scholarships

2008 - 2012

  • University of Glasgow, Scotland

  • EF Toronto, Canada

  • Autonomous University of  Barcelona, Spain

Languages

Spanish

Native

English

Professional

French

Medium

Swedish

Basic

Skills
  • Video production, recording and editing
     

  • Adobe Premiere
     

  • Text edition
     

  • Content Strategy
     

  • Podcast production and scripting
     

  • Data analysis
     

  • Team leading 
     

  • PR
     

  • International relations

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