Experince

BRANDS, COLLABS & EVENTS MANAGER

Bloom

June 2024 / Now​

Managing branded content, event and collaborations at Bloom (@bebloomers), the biggest women's health platform in Spanish with a community of over 8 million people

• Editorial strategy

• Brand and collaboration deals

• Event planning

• Communication planning

• Social media growth trough content

• Podcast, video, and editorial and social formats strategy

• Talent & experts managment

• Videopodcast production

Clients: Acnur, Anesvad, Bumble, Consorcio de la Zona Franca de Barcelona, Exeltis, Menarini, MUSA, Ser Mujer, Weleda

Talents: Aitana Sánchez Gijón, Desirée Vila, Patricia González Mota, Tania Llasera

ART DIRECTION & MANAGMENT

Universal Music Spain

March 2024 / Now

Art and creative direction and managment for Suzete, the first afropop artist signed by Universal Music Spain

• Creative strategy

• Videoclips

• Team coordination (styling, dancing, A&R, production)

• Media & platform relations

• Nigeria team lead

BRANDED CONTENT & EVENTS MANAGER

elDiario.es 

March 2020 / June 2024

Manager of Branded Content and Events at one of the top 10 online newspapers in Spain for over 120 clients

• Content strategy design for the most brands in the country

• Production of content in all formats: video, podcast, articles, reports, social media content and specials

• Production and organization of events

• Brand integration in editorial content

• Coordination of a team of 25 professionals: journalists, data and social media specialist and a designer

• Liaison between editorial staff, sales team and clients

• Definition of editorial style

• Content distribution strategy: web, social media and paid media

Clients: Abanca, Abertis, Acciona, Acción contra el hambre, Acnur, Aena, Agbar, Amgen, Anesvad, Antalis, Astrazeneca, Bayer, Bluetti, Caixa, Cepsa, Clarins, COAM, Correos, Danone, Ecoembes, Educo, Ence, Eucerine, Enagás, Consorcio de la Zona Franca Barcelona, Endesa, Estrella Galicia, FCC, Fundación Idis, Fundación Josep Carreras, Fundación La Caixa, Fundación Mutua, GSK, Grupo Día, Grupo 5, Heineken, Iberia, Inditex, Indra, Ingenostrum, Iryo, Lelo, Mapfre, Mazda, MD Anderson, MSC Cruceros, Novo Nordisk, Novartis, Pascual, Platanomelon, Quirón Salud, Reale Seguros, Renault, Renfe, Repsol, Sabadell, Sanofi, Santander, Securitas Direct, Teatro Real, Técnicas Reunidas, Telefónica, Theramex, Unión Española Fotovoltaica, Unir, Unicef & much more.

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EDITORIAL STRATEGYST AND PR

Empawa Africa

June 2018 / Now

Music editorial consulting, PR, media relations and bookings for the afrobeats superstar Mr Eazi to open his way in the Spanish and Latin market that lead him to create his most streamed song ever ft J Balvin and Bad Bunny and be the first Nigerian artist to win a Latin Grammy

• Achieving interviews in the main mass media channels in Spanish: El País, RTVE, RNE, La Resistencia, W Radio, Infobae, El País Semanal, NEO Magazine.

• Closing all the influencers campaings focused on the Spanish market with the most relevant Spanish and Latin influencers

• Managing varius performances in Madrid and Barcelona
   

VIDEOJOURNALIST & REPORTER

El País

July 2016 / March 2020 

Multimedia journalist in El País, the biggest newspaper in Spanish where I recorded, produced and edited videos for the web and the social platforms that reched millions of users.

I was mainly focused stories based in identity and migration althought I covered all kinds of issues from elections, to terrorists attacks and social injustice.

• Video production, recording and editing

• Social media and distribution strategy

• Live and breaking news & Hosting

• News and long form writting

• Online tv shows production

• Closing and weekends coordination

CONTRIBUTOR

2016 / Now

• BBC

• Channel 5

• Business Insider 

• Vice

• St Gallen Magazine

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