About me
JOURNALISM,
IDENTITY & MUSIC
Bio. I am an argentinian-swedish-uruguayan journalist based in Madrid with a rich experience in digital content creation, team management, PR, music and brands. I have been on the front line of national and international journalism for over 10 years: from El País, to elDiario.es, the BBC, Vice, Business Insider or Channel 5 where I have impacted millions of users through my unique storytelling.
I have combined my work in media with the exciting challenge of bringing Afrobeats and Latin Urban artists together in the global scene with enormous success.
Growing up between Argentina, Sweden and Spain and having a mixture of cultures and ethnic backgrounds has led me to experience a constant identity journey that had shaped the way I approach my profession.
Resume
BRANDED CONTENT & EVENTS MANAGER
March 2020 / Now
-
Content strategy design for brands
-
Production of content in all formats: video, podcast, articles, reports, social media content and specials
-
Production and organization of events
-
Brand integration in editorial content
-
Coordination of a team of 25 professionals
-
Liaison between editorial staff, sales team and clients
-
Definition of editorial style
-
Content distribution strategy: web, social media and paid media
EDITORIAL STRATEGYST AND PR
Empawa Africa
June 2018 / Now
-
Mr Eazi's Music editorial guide for Latam and Spain
-
Strategy for the fusion of Afro and Latin styles that led him to win a Latin Grammy
-
PR with media, producers and artists
-
AnR
-
Influencer marketing strategy
-
Bookings and musical events production
-
International team coordination​
VIDEOJOURNALIST & REPORTER
July 2016 / March 2020
-
Video production, recording and editing
-
Social media and distribution strategy
-
Live and breaking news
-
Hosting
-
News and long form writting
-
Online tv shows production
-
Closing and weekends coordination
CONTRIBUTOR
2016 / Now
-
Business Insider
​
MASTERS DEGREE IN JOURNALISM
2015 - 2017
Autonomous University of Madrid, Spain
El País
BRANDED CONTENT MANAGMENT
2021
New York Times School, United States
​
BACHELORS DEGREE IN JOURNALISM
2009 - 2014
University of Seville, Spain
University of Gaziantep, Turkey
​
Scholarships
2008 - 2012
-
University of Glasgow, Scotland
-
EF Toronto, Canada
-
Autonomous University of Barcelona, Spain
Languages
Spanish
Native
English
Professional
French
Medium
​
Swedish
Basic
Skills
-
Video production, recording and editing
-
Adobe Premiere
-
Text edition
-
Content Strategy
-
Podcast production and scripting
-
Data analysis
-
Team leading
-
PR
-
International relations
​